Brand & marketing design
In-house designer
2014–2017
Making complex 3D technology clear.
As CAD BLU’s sole in-house designer, I developed identities, product literature, advertising, and trade show graphics from concept through production.
The challenge was to present technical products clearly across several brands and formats. I used product imagery, concise feature groups, and a consistent typographic hierarchy to give each piece a clear reading order.
01 / Product literature
Details, clearly presented.
I paired large product images with short feature descriptions, using icons to make the brochure easy to scan. A consistent type hierarchy and blue accents connect the cover and interior while keeping the technology at the center of the story.
eLUXE3D brochure — interior detail. Click to enlarge.
02 / Brands
Brands worked with
Selected brands I worked with during my time at CAD BLU.
Vividaz
eLUXE3D
3DFactory
03 / Sales & advertising
From features to benefits.
I adapted the hierarchy to each format: a clear product headline, a prominent image, and grouped supporting information. This gave specialist audiences an entry point into the technical details across product sheets and advertising.
RhinoGold Cloud — product literature
Design X — product literature
RhinoGold — promotional design
Touch 3D stylus — product advertising
04 / Event graphics
Built for the show floor.
For the exhibition backdrop, I reduced the message to the CAD BLU name, its 3D-printing positioning, and the website. The larger scale and limited copy give the brand a clear presence on the show floor.
Produced exhibition graphic.