A selection of branding, digital, product, and event work focused on building clear visual systems and memorable experiences. Each project highlights a different challenge, from shaping brand identities and digital experiences to simplifying complex information and creating cohesive event campaigns. Together, they show how thoughtful design can connect strategy, storytelling, and execution across a wide range of formats.
Case Study - SC Media Awards - Page Redesign
I redesigned the SC Awards experience using behavioral data, heatmaps, and heuristic analysis to uncover friction in the existing page. The new direction improves information hierarchy, clarifies key actions, and creates a more direct path for nominees, judges, sponsors, and returning visitors.
Case Study — Vitale Woodworks
I developed a refined visual identity for Vitale Woodworks that reflects the craftsmanship, precision, and premium quality of the brand. The system brings together logo design, typography, color, print, and digital applications to create a cohesive presence across customer touchpoints.
Case Study — First Pages
I designed a personalized-book shopping experience, connecting brand storytelling with checkout structure and contextual guidance. The case study explores checkout UX and AI agent design through wireframes, interface iterations, and proposed concierge conversation flows, guidance, and human handoffs.
Case Study — NEXT ON
I developed a brand identity and digital design system for an entertainment-discovery platform. The work connects logo design, typography, interface styling, and watchlist screens with a prospectus, social graphics, and digital campaigns.