Event Marketing & Editorial Design
Cyber Security Summit
Print, digital, and onsite design for a national event series.
Cyber Security Summit branding in the event environment.
My role
One series. Many touchpoints.
I designed prospectuses, show guides, sponsor and speaker collateral, digital ads, email graphics, and onsite signage for Cyber Security Summit. The work supported a multi-city event calendar with overlapping production timelines.
The challenge was to keep the series recognizable while adapting content for different locations, audiences, and formats. Selected work below shows the identity across sponsorship materials, attendee information, and promotional campaigns.
01 / Sponsorship
Making the offer easy to navigate
Prospectus layouts bring event information and sponsorship opportunities into a clear visual hierarchy for the sales conversation.
Conference prospectus presentation.
Prospectus artwork.
Additional prospectus application.
Design detail
Making dense sponsorship information easier to scan
I organized each sponsorship tier into a clear hierarchy: a prominent heading, an icon-led summary of benefits, and detailed entitlements grouped into short sections. Blue accents and bold lead-ins guide the reader through dense copy, while event photography gives the offer context.
2026 sponsorship prospectus — interior spread. Pricing omitted for portfolio presentation. Click to enlarge.
02 / Attendee materials
Information for the event day
The show guide extends the visual identity into a publication attendees can reference throughout the summit.
Event show guide.
03 / Promotion
A recognizable campaign across formats
Event schedules, regional promotions, and audience-specific campaigns use the same visual language while giving each message its own emphasis.
2022 event calendar banner.
Southern California event promotion.
Finance event social graphic.
Women in Cyber email graphic.
VIP campaign artwork.
Print advertising application.
Production approach
Consistency across a changing calendar
Working across print and digital meant adjusting information density, image scale, and typography to each format while maintaining a consistent identity across the series.