Urban Campus
A premium sales book designed to attract top-tier technology companies to one of New York City's most iconic office addresses. The design leads with dramatic Empire State Building photography and a bold ``Space for Visionaries`` headline — setting an aspirational tone backed by detailed floor plans, amenity spreads, and tenant highlights including Shutterstock, Kodak, Bulova, and LinkedIn. Every page was crafted to command attention in a competitive real estate market.
New York City office leasing is one of the most competitive arenas in real estate. When Empire State Realty Trust needed to attract top-tier technology companies to one of the most iconic addresses in the world, the sales book had to match the ambition of the building itself.
The concept was straightforward: let the Empire State Building do the talking. Dramatic architecture photography anchored every spread, paired with a single defining headline — Space for Visionaries — that set the aspirational tone from the first page. This wasn't a floor plan catalogue. It was a pitch to the kind of companies that think about legacy.
