A brand identity and digital design system for a social discovery platform that helps film and TV fans decide what to watch next.
The brief
NEXT ON brings entertainment discovery and personal watchlists into one product idea. The design challenge was to give it a distinct identity that could work across an app, a website, and promotional materials.
I developed the logo, color palette, typography, iconography, and interface styling, then extended the system into a prospectus, social graphics, and digital advertising.
01 / Brand system
A dark foundation gives the entertainment imagery room to stand out. Orange highlights key messages and actions, while consistent type, icons, and content cards connect the brand across formats.
02 / Logo and typography
The wordmark pairs bold NEXT lettering with a compact ON and familiar playback symbols. Clear-space and size guidance support consistent use across the identity.
Poppins connects display headlines with smaller interface text. Bold, semibold, and regular weights distinguish headlines, labels, and supporting copy while keeping the system visually consistent.
03 / Interface design
The interface examples bring the same dark surfaces, orange accents, and typography into sign-in, watchlist, and discovery screens. Poster artwork supplies visual interest; recurring controls and labels provide structure.
Design detail
On the sign-in screen, the poster collage establishes the entertainment context, while outlined fields and a single orange button make the next action easy to identify.
04 / Marketing applications
Social graphics and banner layouts adapt the identity to different proportions. The logo, orange emphasis, and entertainment imagery remain consistent, with the message and composition adjusted for each format.
05 / Editorial design
The prospectus translates the digital identity into a longer editorial format. Cinematic imagery, bold section headings, and orange accents connect the cover and interior pages to the wider brand system.
The deliverables
Logo and identity guidelines, interface designs, website visuals, a prospectus, social graphics, and digital banners—all connected through a shared visual language.