A brand identity and digital design system for a social discovery platform that helps film and TV fans decide what to watch next.

Category
Brand Identity / Digital Design
Role
Branding, interface design, and marketing collateral
Timeline
Original brand project: August–November 2024
Figma interface exploration: October 2026

The brief

A clear identity for endless choice.

NEXT ON helps film and TV fans decide what to watch. The challenge was to build a recognizable identity that connects discovery and personal watchlists across an app, website, and marketing.

01 / Brand system

One identity, across every format.

A dark foundation gives the entertainment imagery room to stand out. Orange highlights key messages and actions, while consistent type, icons, and content cards connect the brand across formats.

02 / Logo and typography

Built for recognition and consistency.

The wordmark pairs bold NEXT lettering with a compact ON and play and pause iconography. These familiar playback cues connect the identity to film and TV, reinforcing the idea of choosing what to watch next. The symbols also work as a compact icon mark, while clear-space and size guidance support consistent use across the brand.

Poppins, with a clear hierarchy.

Poppins connects display headlines with smaller interface text. Bold, semibold, and regular weights distinguish headlines, labels, and supporting copy while keeping the system visually consistent.

03 / Interface design

Carrying the brand into the product.

The interface examples bring the same dark surfaces, orange accents, and typography into sign-in, watchlist, and discovery screens. Poster artwork supplies visual interest; recurring controls and labels provide structure.

Wireframes / Figma design concepts · 2026

From discovery to a personal watchlist.

Created in Figma as a 2026 interface exploration extending the original 2024 brand project. The four design concepts cover Home / Discover, Search / Browse, Title Details, and My List / Saved Titles, with a shared hierarchy, dark surfaces, and orange action cues.

NEXT ON Discover screen with a featured Sopranos title and content rows
01 / DiscoverFeatured titles, continue-watching cards, and trending picks create distinct starting points.
View full screen
NEXT ON Search screen with title search, content filters, and genre tiles
02 / Search & browseSearch, format filters, and genre groups offer several ways to narrow the choice.
View full screen
NEXT ON Peaky Blinders title-detail screen with Where to Watch action and episode cards
03 / Title detailsA prominent viewing action sits above episode information and supporting controls.
View full screen
NEXT ON My List screen with saved, watching, and completed sample titles
04 / My ListSaved titles use status labels and progress indicators to distinguish viewing states.
View full screen

Figma design concepts, October 2026. Titles, viewing states, and AI insight data are illustrative; the screens show proposed behavior.

Design detail

A focused first interaction.

On the sign-in screen, the poster collage establishes the entertainment context, while outlined fields and a single orange button make the next action easy to identify.

04 / Marketing applications

A consistent voice beyond the app.

Social graphics and banner layouts adapt the identity to different proportions. The logo, orange emphasis, and entertainment imagery remain consistent, with the message and composition adjusted for each format.

05 / Editorial design

Extending the identity into a prospectus.

The prospectus translates the digital identity into a longer editorial format. Cinematic imagery, bold section headings, and orange accents connect the cover and interior pages to the wider brand system.

The deliverables

A connected collection of brand assets.

Logo and identity guidelines, interface designs, website visuals, a prospectus, social graphics, and digital banners—all connected through a shared visual language.

Visit NEXT ON