Brand & Marketing Design
Vitale Woodworks
A visual identity for custom craftsmanship.
Overview
Bringing the work into focus
Vitale Woodworks creates custom cabinetry, millwork, furniture, and residential interiors. My work brought the identity into brochures, digital advertising, product information, and website design studies.
The design direction pairs traditional serif lettering with a restrained blue and neutral palette, giving the photography and craftsmanship room to lead.
01 / Identity
A consistent visual language
Logo refinement and supporting brand guidelines establish a consistent approach to typography, color, and application.
Logo variations and applications.
Vitale Woodworks identity.
Brand Guidelines — typography and color reference.
02 / Applications
From promotion to product detail
The identity carries into digital advertising and product information, with layouts that give each format a clear hierarchy.
Animated digital advertising.
Product specification sheet.
03 / Digital design studies
Extending the identity to the screen
Website concepts explore project photography, service information, and a clear path to inquiry. The wireframe and detailed layouts below are design studies.
Wireframe study — page structure and content hierarchy.
Detailed website design study.
Landing-page design study.
Interface component study.
Design detail
Keeping the craftsmanship visible
The restrained palette connects the logo and supporting materials, while generous image areas keep the woodworking itself at the center of the presentation.